Brand, Insights & Media Manager

Brand Strategy and Performance Management

• Develop and implement brand plans to achieve business objectives and market growth.

• Define and manage brand positioning, ensuring alignment with market opportunities and consumer needs.

• Oversee A&P budget allocation to optimize brand investments and ensure a positive ROI.

• Monitor and analyze brand health indicators, including penetration, awareness, and equity metrics.

• Ensure brand consistency across all touchpoints and regions.

Consumer Insights

• Independently drive consumer research initiatives, including focus groups, surveys, and penetration studies.

• Analyze brand health indicators to identify opportunities and gaps.

• Translate consumer insights into actionable strategies to enhance brand performance.

• Continuously monitor market trends and competitor activities to inform strategic decisions.

Media Planning and Execution

• Develop and oversee media strategies, ensuring optimal channel mix to achieve brand goals.

• Collaborate with media agencies to plan and execute campaigns, including digital, traditional, and emerging platforms.

• Monitor media performance and adjust strategies based on real-time data and insights.

• Ensure that all media activities align with overall brand objectives and resonate with target audiences.

Product Development

• Collaborate with cross-functional teams, including R&D and factory operations, to drive recipe enhancements and new product development.

• Lead the commercialization process for new products, ensuring timely launches and market readiness.

• Utilize consumer feedback to refine products and address quality issues.

• Support innovation initiatives to maintain competitiveness and relevance in the market.