Brand Director (Dubai Based, Crypto Exchange)

Overview

Our client is looking for a visionary Brand Director to lead their brand strategy and enhance the corporate identity in the dynamic landscape of the Web3 industry. This role is pivotal in shaping the brand’s narrative, ensuring consistency across all communications, and driving impactful promotional activities.

What You Will Do

• Brand Strategy Planning: Responsible for the overall brand strategy, including setting brand promotion goals and strategic planning, as well as developing annual, quarterly, and monthly communication and promotion plans.
• Brand Image Management: Plan, review, and control brand communication content to ensure consistency in brand image.
• Write various promotional copy to enhance the perception and influence of corporate culture both internally and externally.
• Manage content operations for the brand’s new media matrix (including graphics, short videos, and PC web pages).
• Oversee corporate brand promotion activities, following up on creative planning, resource business development, and execution.
• Coordinate various company events, clearly defining the overall promotion plan and strictly monitoring its implementation.

What You Will Need

• Bachelor's degree or higher, with a background in exchanges or the Web3 industry preferred. Candidates with 3 years or more of experience in corporate culture or brand communication will be prioritized.
• Strong organizational planning, communication, and collaboration skills, with a solid writing foundation and content creation abilities.
• A strong interest and enthusiasm for corporate culture, proactive, quick learner, agile thinker, and full of creative ideas.
• Good team spirit, with the ability to actively cooperate with various departments.