Brand & Content Growth Marketing Lead

Job Description

Build a brand for a global bullish fintech. If you live and breathe content, and have the hustle of a startup founder, keep reading; this is not just another marketing job. We’re hiring the founding Brand & Content Growth Marketing Lead for a next-gen fintech powerhouse (confidential for now).

This Role Is NOT for the Faint of Heart

If your content is forgettable, this isn’t for you.
If you’ve only ever relied on paid ads to build a brand, this isn’t for you.
If you’re hesitant to put yourself and your ideas out there, this isn’t for you.
If you need a large team to execute your vision, this isn’t for you.
If you don’t obsess over social media trends, storytelling, and audience psychology, this isn’t for you.

Still here? Good. You might be the brand disruptor we need.

What you'll be doing

1. Build a viral brand. Develop and execute a high-impact content strategy to drive top-of-funnel growth and make this brand unforgettable.
2. Own social media. Create compelling content for Instagram, LinkedIn, TikTok, YouTube, and beyond. UGC, memes, viral trends, behind-the-scenes content—whatever it takes.
3. Be on camera. Produce and feature in content that commands attention and sparks conversation.
4. Create, test, iterate. Experiment relentlessly with videos, email campaigns, events, and guerrilla marketing stunts to drive growth.
5. Leverage data. Track impressions, engagement, virality, and CTRs because creativity without data is just noise.
6. Make fintech exciting. Yes, it’s possible.

What we are looking for

1. You’ve built and grown a brand organically, not just through paid ads.
2. You have a deep understanding of social media trends and audience behavior.
3. You’re comfortable being on and behind a camera, creating engaging content.
4. You can turn your hand to creative assets, using tools like Canva and other design software to build disruptive content.
5. You thrive in fast-paced, high-growth environments and execute without waiting for permission.

Skills that will set you apart:

1. Video editing (CapCut, Premiere Pro, After Effects).
2. Design (Figma, Canva, Adobe Creative Suite).
3. Copywriting & brand positioning.