Brand and Performance Media Expert

The Impact You'll Make

Leads digital marketing activations and translates content to digital audiences & channels

Executes digital campaigns E2E across all digital media channels, including social media, Influencer & Display

Measures and reports performance of all digital metrics, and assess against business & marketing KPI's (ROI)

Optimizes digital campaigns in real-time through media agencies by managing performance tracking, evaluation & learning logs

Collaborates with cross functional teams and stakeholders at global, regional, and local level to implement effective media strategy for each product category across global media platforms for Middle East and Africa region to contribute to the growth of brand preference and market shares

Coordinates creation of the best-in-class holistic digital media plans that leverage data and insights as well as media best practices

Ensures excellence in media strategy execution for full funnel end to end campaign (brand and performance)

Monitors, optimizes and evaluates media campaigns in close cooperation with media agency

Supports to develop content in line with key digital platforms specifics and the best practices

About The Role

We are looking for our new digital marketeer to our growing Digital hub with a position based in UAE. In this role, you will be responsible for developing and executing strong media plans driving business results in collaboration with our agency partners. You will drive, optimize, and analyse channel-wide and channel-specific digital marketing campaigns as part of our Digital Hub team. Additionally, you will provide end-to-end digital activation support to markets ensuring seamless implementation. You are a part of The Digital Hub team for Middle East and Africa that is in charge of the activation of our campaign. You work closely with the Marketing teams on Philips brand in Domestic Appliances category.

The Skills And Knowledge You'll Bring

Minimum Bachelors (or local equivalent) degree; preferably in Marketing, Business Administration and/or Digital Marketing

5 to 7 years of experience in Digital Marketing and Media planning in top media agency or global and/or big local brands

Strong experience in Digital Campaign Management, Performance Marketing and Digital Optimization

Proven track record in executing well performing full funnel media campaigns and media budget management

Fluency in both English and Arabic is a must for this role

Proven experience in working with large businesses in international environment

Strong interpersonal skills, listening skills, and an articulate presenter

Can simultaneously manage multiple projects and requests in a fast-paced, collaborative environment with ownership

A get-it-done attitude, an eye for detail, and top-notch problem-solving skills are essential for this position

About Us

Versuni designs, manufactures and sells market leading products under the well-known brands Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. We do this with the simple yet powerful purpose of turning houses into homes. We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ 7,000 talented people who bring innovation to our customers. We create a great place to work for those who share our passion, with high-performing teams as diverse as the homes we care for. We have big plans for 2024 and beyond, further driving innovation and growth within our global markets. What we need to achieve this are like-minded individuals who are determined to take their careers to the next level. We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that's built to last. 4290