Boutique Director

As the Boutique Director, you possess an exceptional understanding of Audemars Piguet's brand fundamentals and the intricacies of our watch collections and references, paired with an in-depth knowledge of the watchmaking world’s principles. As the senior ambassador of the brand on site, you are responsible for delivering exceptional client service and developing strong client relationships. Your expertise ensures the success of your boutique, as you focus on achieving results in line with the defined objectives and KPIs. Leading and coaching your team to excel and outperform, you create a positive work environment that fosters employee well-being, personal growth, and the AP family spirit. Your impact is felt through your ability to create a positive and productive work environment, as well as by leading your team to exceed expectations and achieve success in line with Audemars Piguet's standards and values.

Responsibilities

AP Brand and Watch Industry Proficiency

• Ensure you and your team maintain the highest level of brand and product knowledge. This includes possessing an exceptional understanding of AP's brand fundamentals, our rich history and heritage, as well as the specificities of our watch collections, watch references, their main features, prices, and sales pitches.
• Stay up-to-date on competitors' products and industry trends and expect the same from your team in order to provide valuable insights to clients and guide them in making informed purchasing decisions.
• Continuously enhance your knowledge and skills by staying up to date on industry trends and best practices. This involves actively monitoring and evaluating other industry players to identify areas of competitive advantage, allowing you to implement strategies that differentiate your boutique.

Client Experience

• Establish a positive atmosphere and lead your team in delivering superior client experience by working closely with them to ensure that clients feel welcomed, valued, and promptly attended to.
• Develop and maintain meaningful relationships with clients, providing personalized recommendations and service by anticipating their needs and preferences.
• Continuously monitor client feedback and Quality Visits results to enhance the client experience, making improvements and adjustments as necessary.
• Coach team members on delivering exceptional client service, setting performance expectations, and providing ongoing feedback and support.
• Maintain a clean and organized boutique environment, ensuring that everything is displayed effectively and attractively. Keep a close eye on the general state of your boutique (including furniture, sales tools, crockery), and take timely measures to ensure that your boutique is always well maintained and presented in its best condition.

Business Performance and Development

• Effectively communicate and explain the sales objectives and KPIs to your team, and monitor them closely to ensure they are met or exceeded.
• Drive business and maximize sales, efficiently balancing a good mix of walk-in and existing clients, ensuring that all receive exceptional service and personalized attention.
• Collaborate with other boutiques and AP stakeholders to share best practices and drive business growth.
• Develop and manage a budget for your boutique, ensuring that all expenses are in line with revenue and profitability goals.
• Provide regular reports and updates on boutique performance to senior local management (affiliate), including revenue, expenses, and client and employee satisfaction levels.

Team Management

• Lead your team by example, inspiring them to meet high standards of performance matching with Quality Visits criteria, and creating a positive and supportive work environment.
• Develop and maintain strong relationships with team members, creating a positive and supportive work environment, keeping good knowledge of their strengths and potential opportunities.
• Provide regular coaching and feedback to team members, setting performance expectations and helping them to achieve their goals.
• Deploy training programs to onboard new team members and provide ongoing education and development opportunities.
• Foster a sense of ownership and accountability among team members, empowering them to take initiative and make decisions.
• Ensure all employees align with AP's Dress Code and Grooming Guidelines.
• Recruit, and train new team members and ensure that they are properly onboarded and integrated into your team.

Operational Excellence

• Ensure compliance with all AP company policies and procedures and make sure that they are understood by your team, well implemented and followed.
• Ensure the clean and accurate management of client data in the CRM, guaranteeing safe handling and storage of all client-related information, and taking appropriate measures to comply with AP's data protection regulations.
• Continuously monitor and evaluate operational processes, identifying opportunities for improvement and implementing solutions to increase efficiency and productivity and ensure that operational tasks are completed on time and to a high standard.
• In close collaboration with the affiliate, develop and maintain relationships with vendors and suppliers, ensuring that your boutique receives high-quality products and services at a competitive price.
• With the support of the affiliate Finance team, monitor and manage expenses and budget, ensuring that your boutique operates within its allocated budget.
• Ensure that all equipment and systems are well maintained and in good working order, including POS systems, security systems, and other operational equipment.
• Ensure proactivity in providing affiliate with proper activation plan for your boutique.

Desired Candidate Profile

Qualifications

• Minimum of 5 years of experience in a managerial position in the luxury watch industry is a must.
• Previous experience in managing client relationships and client experience in a luxury retail environment, providing top quality service and handling complaints effectively.
• Fluent English language skills are a must, Arabic a plus.
• Great sense of initiative.
• Excellent interpersonal and organizational skills.
• Great team management & development.