B2C E-commerce Manager

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

What you do

Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA is responsible for overseeing the B2C online sales and marketing efforts within their local markets. Key responsibilities include:

• Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in-line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
  • Managing the marketing budget and allocate spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
  • Setting campaign goals and objectives
  • Partnering with media agencies for media planning, buying and campaign optimization
  • Monitoring, tracking and reporting program performance metrics to key stakeholders; analyze results and make recommendations for improved performance
• Monitor the P&L for the B2C business, and collaborate across functions to improve profitability.
• Publish content to the website (AEM) to support organic search and regulatory requirements and monitor & report on website performance.
• Remain current on competitor activity to ensure that AGA is well positioned in the market.
• Manage 3rd party agency relationships to ensure that programs are running efficiently and according to plan.
• Manage the rollout of key initiatives, such as ACPR, rebrand, and Allyz B2C.
• Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT and Market Management.
• Work on cross-functional teams to accomplish common goals.
• Exchange best practices within the B2C community.

What you bring

• Bachelor's degree in Marketing or related field.
• 5+ years of digital marketing experience with primary focus on acquisition and retention programs.
• Experience working with a content management system (e.g. Adobe Experience Manager), as well as content development and publishing.
• Experience in insurance or financial services a plus.
• Experience in a multi-cultural work environment a plus.
• Excellent organizational, project management and interpersonal skills (including communication & stakeholder management).
• Creative, yet metrics and analytics driven ability to translate analytical results into an action plan.
• Ability to prioritize work in order to meet deadlines.
• Team player with strong cross-functional skills.
• Autonomous, self-motivated, result-oriented.
• An entrepreneurial spirit and interest in continuous learning, as well as a passion for coming up with creative solutions.
• Passionate about leveraging technology to power the customer experience.
• Intermediate level proficiency with Microsoft Office Suite.