Associate Marketing Director

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Job Title: Associate Marketing Director

Location: United Arab Emirates

Package: 19,000 - 21,000 AED per month, plus benefits

I'm currently supporting a luxury hospitality group, here in the UAE, with their search for an Associate Marketing Director. The group has a global footprint, with properties across the EU, Americas, Asia, & Africa - and they are now actively looking to bring on-board an Associate Marketing Director for one of their flagship luxury properties in the UAE.

This role will report into the wider Sales & Marketing Director, and in short you will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

Prior luxury hospitality experience, ideally within a 5* hotel setting, is a must and preference will be given to those who have strong working knowledge & understanding of the GCC region.

What you'll be doing:

1. Strategic Planning and Execution:
   1. Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals.
   2. Identify target markets and develop tailored marketing campaigns to attract and retain guests.
2. Brand Management:
   1. Maintain and enhance the hotel's brand image and reputation across all channels.
   2. Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
3. Content Creation and Management:
   1. Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates, and promotional materials.
   2. Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
4. Digital Marketing:
   1. Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
   2. Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
5. Public Relations:
   1. Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile.
   2. Coordinate press visits, media events, and other PR activities.
6. Market Research and Analysis:
   1. Conduct market research to identify trends, opportunities, and competitive landscape.
   2. Use insights to inform marketing strategies and drive business growth.
7. Budget Management:
   1. Develop and manage the marketing budget, ensuring efficient allocation of resources.
   2. Track and report on marketing expenditures and ROI.
8. Team Leadership:
   1. Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
   2. Provide training and development opportunities to enhance team performance.

Requirements:

1. Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
2. Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
3. Strong understanding of luxury market dynamics and customer behavior.
4. Exceptional written and verbal communication skills.
5. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
6. Creative thinking and ability to develop innovative marketing campaigns.
7. Excellent organizational and project management skills.
8. Ability to analyze data and derive actionable insights.
9. Proven ability to build and maintain relationships with media and industry influencers.