Associate Director Of Marketing

Company Description

Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.

Job Description

The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

1. Strategic Planning and Execution:
   
   • Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals.
   • Identify target markets and develop tailored marketing campaigns to attract and retain guests.
2. Brand Management:
   
   • Maintain and enhance the hotel's brand image and reputation across all channels.
   • Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
3. Content Creation and Management:
   
   • Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials.
   • Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
4. Digital Marketing:
   
   • Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
   • Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
5. Public Relations:
   
   • Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile.
   • Coordinate press visits, media events, and other PR activities.
6. Market Research and Analysis:
   
   • Conduct market research to identify trends, opportunities and competitive landscape.
   • Use insights to inform marketing strategies and drive business growth.
7. Budget Management:
   
   • Develop and manage the marketing budget, ensuring efficient allocation of resources.
   • Track and report on marketing expenditures and ROI.
8. Team Leadership:
   
   • Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
   • Provide training and development opportunities to enhance team performance.

Qualifications

1. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
2. Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
3. Skills:
   • Strong understanding of luxury market dynamics and customer behavior.
   • Exceptional written and verbal communication skills.
   • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
   • Creative thinking and ability to develop innovative marketing campaigns.
   • Excellent organizational and project management skills.
   • Ability to analyze data and derive actionable insights.
   • Proven ability to build and maintain relationships with media and industry influencers.