Associate Director Of Marketing

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Company Description

Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.

Job Description

The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

Responsibilities

1. Strategic Planning and Execution: Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals. Identify target markets and develop tailored marketing campaigns to attract and retain guests.
2. Brand Management: Maintain and enhance the hotel's brand image and reputation across all channels. Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
3. Content Creation and Management: Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials. Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
4. Digital Marketing: Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising. Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
5. Public Relations: Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile. Coordinate press visits, media events, and other PR activities.
6. Market Research and Analysis: Conduct market research to identify trends, opportunities and competitive landscape. Use insights to inform marketing strategies and drive business growth.
7. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and report on marketing expenditures and ROI.
8. Team Leadership: Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment. Provide training and development opportunities to enhance team performance.

Qualifications

1. Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
2. Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
3. Skills:
   • Strong understanding of luxury market dynamics and customer behavior.
   • Exceptional written and verbal communication skills.
   • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
   • Creative thinking and ability to develop innovative marketing campaigns.
   • Excellent organizational and project management skills.
   • Ability to analyze data and derive actionable insights.
   • Proven ability to build and maintain relationships with media and industry influencers.