Associate Analyst - Customer Analytics

• Metric definitions and measurement across digital channels (ROAS, ROI, CIR, CAC etc) using data from GA4, Ad platforms
• Consolidate multiple data sources in GBQ to enable a single view of the customer
• Build reports in Looker or Data Studio
• Room for implementing innovative ideas to solve critical business problems. E.g. Model to measure cross-channel (Paid Media, CRM) campaign effectiveness or machine learning to optimise marketing spend
• Eager to learn and flexible to work on different types of projects with an understanding that building solid data foundations is essential

What You’ll Need To Succeed

• 3-6 years of professional experience in data analytics
• Must have worked with a media agency or have experience in digital analytics
• Must have experience with building reports in visualisation tools (preferably Looker or Google Data Studio)
• Should be proficient in SQL
• Extremely good to have - experience in MTA (Multi Touch Attribution) and MMM (Marketing Mixed Modelling)