Associate Analyst - Customer Analytics

Key Responsibilities:

1. Metric definitions and measurement across digital channels (ROAS, ROI, CIR, CAC etc) using data from GA4, Ad platforms.
2. Consolidate multiple data sources in GBQ to enable a single view of the customer.
3. Build reports in Looker or Data Studio.
4. Implement innovative ideas to solve critical business problems, e.g., models to measure cross-channel (Paid Media, CRM) campaign effectiveness or machine learning to optimize marketing spend.
5. Eager to learn and flexible to work on different types of projects, understanding that building solid data foundations is essential.

What You’ll Need To Succeed:

1. 3-6 years of professional experience in data analytics.
2. Experience working with a media agency or in digital analytics.
3. Experience building reports in visualization tools (preferably Looker or Google Data Studio).
4. Proficient in SQL.
5. Extremely good to have - experience in MTA (Multi Touch Attribution) and MMM (Marketing Mixed Modelling).