Assistant Marketing Manager - Visual Display

Maximize the marketing impact by developing the communication strategy and marketing KPI in accordance with company objectives.

Develop guides that align with company strategy and localize when required.

Role and Responsibilities

Core Responsibilities

• Work closely with the Product team and Sales teams to define and run the program of customer activation plans and be instrumental in advancing performance.
• Implement strong marketing plans across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches.
• Plan and supervise BTL and experiential activities driving key marketing objectives for brand and segment.
• Have responsibility for the marketing budget.
• Creation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness.
• Work closely with Corporate Marketing and external agencies in developing and implementing brand digital and online strategy and campaigns (owned and paid media).
• Be the team expert on retailer activation guidelines/requirements for key customer POS/secondary siting, best practices, and developments.
• Analyze market share, market dynamics, trends, and track competitor activity (e.g., promos, marketing activities including digital/social media).
• Support our ambitious growth agenda across all of e-commerce, including working closely with sales & retailers and building expertise in this area to internally champion our digital marketing shopper strategy.
• Be an active member of cross-functional teams.
• Management and development of direct reports.

Skills and Qualifications

Qualifications and Experience Required

• Bachelor's degree in marketing or post-graduate degree in strategy/research/analysis.
• Fluent in English; Arabic is a plus.
• Knowledge of digital and social media including running CRM campaigns.
• Advanced Microsoft Office skills.
• Minimum 5 to 7 years of experience in marketing or brand management.