Assistant Marketing Manager – Shukran Loyalty

Job Title: Assistant Marketing Manager Shukran Loyalty

Overview: We are seeking a dynamic and results-driven Assistant Marketing Manager to join our team and drive the success of our loyalty programme. The Assistant Marketing Manager will play a pivotal role in developing and implementing marketing strategies to attract, engage, and retain customers within the loyalty programme. This role requires a combination of strategic thinking, creativity, and strong analytical skills to optimize customer acquisition, retention, and loyalty initiatives.

Responsibilities:

1. Collaborate with key stakeholders to develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives.
2. Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme.
3. Develop unique and attractive loyalty propositions that create a stir in the world of loyalty.

Campaign Management:

1. Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels.
2. Develop strong external (OOH) marketing launch initiatives together with partner brands.
3. Steer and project manage major marketing campaign roll-outs in multiple regions.
4. Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme.
5. Develop strategies to enhance customer engagement and participation in the loyalty programme, including targeted promotions, rewards, and personalized communications.
6. Monitor customer feedback and sentiment to identify areas for improvement and optimization.

Data Analysis and Reporting:

1. Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty.
2. Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement.

Collaboration and Communication:

1. Work closely with cross-functional teams, including Product, Sales, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations.
2. Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions.

Budget Management:

1. Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management.
3. 2+ years in leading a creative team.
4. Experience in leading ATL and BTL marketing campaigns.
5. Strong analytical skills with the ability to interpret data and draw actionable insights.
6. Experience with marketing automation tools, CRM platforms, and analytics software.
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
8. Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.
9. Ability to multitask and prioritize tasks in a fast-paced environment.