Assistant Marketing Communications Manager

Job Responsibilities

1. To develop, implement, maximize, monitor, and evaluate the hotel's communication objectives and strategies, including advertising, public relations, and graphics and collateral to support the objectives set in the Marketing Plan.
2. To measure, interpret, prioritize, and evaluate the effectiveness of communication activities through an ROI analysis and to reevaluate programs on an ongoing basis to achieve or exceed the objectives outlined in the Communication Plan.
3. To develop and maintain active contacts with the press and key media.
4. To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
5. To establish a fully integrated communication program as outlined in the Marketing Plan.
6. To ensure adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building, and other activities.
7. To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the Director of Sales & Marketing and General Manager.
8. To ensure all Food & Beverage advertising is of consistent high standards while assessing market standards, trends, and competitor activity.
9. To recommend and develop proposals and direct and implement below-the-line sales promotions with external partners such as credit card companies, banks, department stores, airlines, etc., to support the advertising and sales campaigns.
10. To establish and maintain the hotel library and photographic image filing.
11. To act as the liaison between the hotel and the appointed PR agency to generate awareness and write-ups of the hotel according to the marketing objectives.
12. To create property press kits, press releases, and creative communication of newsworthy items with the PR agency.
13. To continuously update press kits.
14. To develop good community contacts among government, businesses, associations, etc., and represent the hotel at public functions.
15. To support ad-hoc events and/or projects in the community.
16. To maintain a perpetual analysis of competitors' marketing and communication activities in the Ras Al Khaimah market.
17. To have a thorough knowledge of competitive marketing business strategies in the Ras Al Khaimah market.
18. To maintain accurate records of marketing expenditures, future commitments, and remaining budget for the year.
19. To obtain and maintain an awareness of community business, political, and social factors which may affect the hotel.
20. To ensure the hotel's web pages are up to date and advise on keeping the site dynamic for Internet-related exposure and advertising.
21. To supervise appointed advertising agency with design, layout coordination, and production of collateral ads and graphics.
22. To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising, and eCommerce.

Remote Work: No

Employment Type: Fulltime