Assistant MarComs & Activations Manager | Al-Futtaim Automotive | BYD

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

The MarComs & Activation Assistant Manager has a key support function to both the Senior MarComs Manager and Brand Experience Manager. The role will be core to assisting and coordinating key projects as well as defined roles including events, web updates as well as agency coordination and budget tracking. You'll play a pivotal role in driving brand awareness, engagement, and customer acquisition through strategic marketing initiatives and activation campaigns. Working closely with both the Senior MarComs Manager, Brand Experience Manager and cross-functional teams, you'll assist in the planning, execution, and analysis of marketing programs aimed at maximizing brand visibility and consumer interaction.

What you will do:

Marketing Administration

• Adaptation rollout / coordinating campaign collaterals post the master visual approval in conjunction with the Marketing Manager across the relevant brands.
• Plan & execute events / displays, promoting the product & Brand relevant to target customers including but not limited to agency coordination, event set-up requirements, RSVP management with CRM, manpower arrangements.
• Plan and procure POS material – in line with product / brand strategy and facility requirements.

Campaign Planning, Execution and Performance Tracking

In coordination with the Senior MarComs Manager and (COE) team:

• Collaborate with the Activation Manager to develop comprehensive marketing plans aligned with brand objectives and target audience insights.
• Assist in the execution of multi-channel marketing campaigns, including but not limited to digital advertising, social media, email marketing, events, and partnerships.
• Coordinate with creative teams to ensure marketing assets are developed in line with brand guidelines and campaign objectives.

General Support & Brand Management

• Support the Marketing Manager with projects, budgeting and planning as and when required.
• Coordinate marketing communications activity.
• Ensure inventory management of all marketing items.
• Coordinating agency requirements including quotations and invoicing and RFP / PO initiating to procurement team.
• Monitor market trends, competitor activities, and consumer behaviour to identify opportunities and challenges for the brand.

Reporting

• Tracking and updating budget file of all monthly expenses by brand to budget.
• Quarterly / Monthly / Weekly campaign performance tracking.

Required Skills to be successful:

• Bachelor’s degree in marketing.
• Minimum of 2 years’ experience.

About the Team:

You will be reporting to the Senior MarComs Manager.

What equips you for the role:

• Graduate in any discipline, preferably Marketing (Diploma in Marketing).
• Minimum Experience: 2 years in marketing, preferably automotive or agency. Arabic mandatory.
• Analytical, precision, planning, organizing and communication skills.
• Strong PC skills, Finance Management, and skill to learn and apply new knowledge and concepts.
• Team player.
• Self-starter, and capable of working independently.
• Ability to work with agencies and external parties.
• Flexible.
• Analytical with good negotiating skills.