Assistant Manager - Social Media Marketing

Job Description

The Assistant Manager - Social Media Marketing is responsible for developing and implementing strategies to enhance brand visibility and engagement on social media platforms. This role supports the Social Media Manager in planning, executing, and optimizing social media campaigns, focusing on improving audience engagement and building brand loyalty. The Assistant Manager will play a key role in content creation, community management, and data-driven analysis to drive campaign effectiveness. This position also collaborates with various departments to ensure cohesive messaging and alignment with overall brand objectives.

KEY RESPONSIBILITY

Social Media Strategy & Planning

1. Assist in creating and implementing social media strategies to increase brand awareness, engagement, and follower growth.
2. Support in setting objectives and KPIs for social media campaigns, aligning them with broader marketing and company goals.

Content Creation & Curation

1. Develop engaging and creative content, including text, images, and videos, that is consistent with brand identity and tailored for each social media platform.
2. Schedule and publish content for regular posts and campaigns, ensuring timely updates that resonate with the target audience.
3. Collaborate with graphic designers, photographers, and content creators to produce visually appealing and impactful content.

Community Management

1. Manage day-to-day interactions with followers, responding to comments, messages, and inquiries in a timely and brand-aligned manner.
2. Foster a positive online community by addressing customer concerns and feedback, escalating issues as needed.
3. Monitor social media platforms for customer service opportunities and proactively engage with users on behalf of the brand.

Campaign Execution & Optimization

1. Support in planning and executing social media campaigns, coordinating with the marketing and advertising teams to ensure alignment with seasonal or promotional initiatives.
2. Oversee social media advertising efforts, including sponsored posts and paid campaigns, to enhance reach and engagement.
3. Track and optimize campaign performance through analytics, making data-driven adjustments to improve results.

Performance Tracking & Reporting

1. Analyze social media performance metrics (e.g., engagement, reach, impressions) to assess the effectiveness of campaigns and identify areas for improvement.
2. Prepare and share monthly reports detailing social media insights, successes, and new opportunities with actionable recommendations.
3. Audit social media advertising costs and returns, providing insights to enhance ROI.

Competitor & Trend Analysis

1. Conduct regular competitor analysis to benchmark brand performance and identify trends and best practices within the industry.
2. Keep up with social media trends, algorithm changes, and platform updates to ensure the brand remains relevant and competitive.

Influencer & Community Outreach

1. Develop and maintain relationships with key influencers and brand advocates, coordinating with them on collaborations to amplify the brand's presence.
2. Identify opportunities to expand influencer partnerships and community outreach initiatives, aligning them with campaign goals and brand values.

Cross-Functional Collaboration

1. Work closely with other departments, including product development, PR, and customer service, to align social media content with broader brand messaging.
2. Coordinate with the content, creative, and advertising teams to ensure consistent branding and messaging across all channels.

Social Media Audits & Improvements

1. Conduct periodic audits of social media channels to ensure profiles are optimized, on-brand, and aligned with current strategies.
2. Identify and implement new tools, techniques, and best practices to continuously enhance social media efforts and audience engagement.

Desired Experience

The ideal years of experience for an Assistant Manager - Social Media Marketing typically range from 6-7 years. This range allows individuals to develop comprehensive expertise in social media strategy, content creation, analytics, and community management.

KEY RELATIONSHIPS

Senior Manager - Digital Marketing, Manager - Digital Marketing, Manager - Social Media Marketing, Assistant Manager - Digital Marketing, Assistant Manager - Social Media Marketing, Senior Photographer, Copywriter, Senior Executive - Digital Marketing, Web Developer, Photographer, Senior Stylist, Senior Translator, Executive - Social Media Marketing, Stylist, Translator.