Assistant Manager – Digital Analytics

Job Purpose:

This person will be responsible for collecting, analyzing, and interpreting data from various digital marketing platforms to drive informed decision-making across KFC’s Middle East markets. The role is critical in optimizing marketing campaigns, identifying trends, and providing actionable insights to enhance customer acquisition, retention, and engagement.

Scope:

This person will work closely with the KFC brand team, supporting performance marketing strategies across multiple platforms and markets in the Middle East. The role covers all major digital channels, including Meta, Google, Snapchat, TikTok, and emerging platforms, as well as in-app data analysis for the KFC app.

Responsibilities:

Data Collection and Analysis

• Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads, Snapchat Ads) and in-app analytics tools (e.g., CleverTap, Firebase)
• Ensure data integrity and accuracy by cleaning and validating data sources
• Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates

Performance Reporting

• Develop and maintain dashboards to track KPIs across campaigns and markets
• Provide detailed performance reports with insights and actionable recommendations
• Monitor trends in marketing data to identify opportunities for optimization

Campaign Optimization

• Collaborate with the Digital Marketing teams/ agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights
• Evaluate A/B tests and experiments to determine the effectiveness of marketing strategies

Cross-Market Analysis

• Compare digital marketing performance across different markets to identify best practices and market-specific trend
• Benchmark performance against industry standards and competitors

Data Integration and Collaboration

• Work with CRM, product, and operations teams to align marketing data with broader business objectives
• Integrate marketing data with app user behavior insights to improve campaign personalization and customer lifecycle management

Competitor and Industry Analysis

• Track and analyze digital marketing strategies of competitors within the QSR and food delivery space
• Stay updated on digital marketing trends, tools, and best practices specific to the Middle East region

Qualification and Experience:

• Bachelor’s degree in Statistics, Data Analytics, Marketing, Business, or a related field.
• 5+ years of experience in SQL/ Python/ R or equivalent
• 3+ years of experience in digital marketing analytics or a similar role
• Experience with digital advertising platforms (Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads
• Experience with data visualization tools such as Tableau, Power BI, or Looker
• Knowledge of analytics tools like Adjust, Firebase, or equivalent

Knowledge & Skills:

• Strong Proficiency in SQL and Excel (pivot tables, macros); Python or R is a plus
• Understanding of digital marketing concepts (CPA, CLTV, Cohorts, CRM, Tracking, BI dashboards)
• Strong understanding of data analytics and customer segmentation
• Strong background in customer re-engagement, and retention strategies