Developing and managing all the aspects of Marcomm & PR for the Rivoli Group retail concepts and brands
Job Description
Working closely with the marketing manager and the business units in identifying areas and opportunities that require marketing support to improve the business performance thereof
Working with the marcomm & media buying agency to develop and implement campaigns
Assisting in the preparation of varied marketing materials for the businesses / brands.
Developing original and engaging content that resonates with the target audience, aligns with the brand's voice and values, and promotes brand awareness
Working closely with in-house and external creative / media teams to develop compelling advertising messages and visuals.
Providing clear and concise creative briefs, ensuring that the advertising materials align with the brand's identity, visual brand guidelines and effectively communicate the desired message
Outlining well-defined project goals and communication objectives to streamline creative workflows
Overseeing the production process of advertisements, ensuring adherence to timelines, quality standards, and brand guidelines.
Collaborating with internal teams and external vendors to coordinate the execution of various advertising elements and to ensure consistent messaging and a cohesive brand identity across all channels
Maintaining strong relationships with internal stakeholders / brand teams, and serving a key point of contact to understand their business and marketing needs, and provide regular updates on campaign progress
Creating and presenting a detailed report on the various marketing campaigns
Working closely with the business and operations team in identifying areas and opportunities to develop and implement suitable CRM strategies through data analytics
Identifying partnership opportunities with malls, associations, and communities to increase the visibility of Rivoli Group concept stores
Constantly exploring new and creative ways to drive more traffic to the e-commerce sites
Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions / activities
Monitoring & ensuring all the content related to Rivoli Group concepts on all digital platforms (including external mall websites) are updated
Executing ongoing digital health checks for the Group’s social media, online mediums and conducting an internal audit for our channels on a quarterly basis
Executing any other functional duties as and when required by the manager
Profile
Masters in Marketing / Digital marketing or relevant fields
Current and updated in the marketing field
Highly creative with excellent analytical abilities
Outstanding communication and interpersonal skills
Skills and experience in creative content writing
Arabic language skills would be an advantage
Creative content writing experience
Preferably from a Retail or an Advertising agency background, servicing luxury and fashion brands
Must be a team player and lateral thinker
Proven experience in Marketing with minimum 3-5 years in the GCC