Area Sales Manager

Job title: Area Sales Manager

Location: Dubai, United Arab Emirates

About the brand

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.

About the role

The Area Sales Manager is responsible for managing and developing the Fragrance distribution activities in the following markets: Middle East & Levant (Bahrain, Irak, Israel, Jordan, Lebanon, Oman) and African countries.

The Area Sales Manager position brings together all the aspects of an entrepreneurial challenge dealing with the Middle East and Africa markets performance. Bringing new ideas and driving initiatives to support the regional fragrance business development are key dimensions of this role.

Key Responsibilities:

Strategy:

• Elaborate and implement the commercial strategy of the territory to reach sales targets through different actions & responsibilities.

Area Sales Management:

• Build business plan, including retail/wholesale and purchase projections, assortment, capex projects, trade plan and A&P.
• Follow-up of the KPI's with Brand Manager on regular basis (market shares, sell-in/sell-out, competition activities, market trends, traffic).
• Monitor performance and apply measures to maintain constant growth.
• Negotiate conditions with distributors (trade terms, price structure) and retailers (exposure and locations on floor plans).
• Set up trustworthy and efficient partnerships with our Brand Managers.

Marketing:

• Build along with marketing and brand Managers, detailed and impactful trade marketing plans.
• Implement marketing actions (launches, animations, incentives) on POS within deadlines in collaboration with Marketing Team.

Merchandising:

• Improve brand's visibility and presence through a detailed retail Network Plan.
• Negotiate conditions with retailers (exposure and locations on floor plans).
• Ensure the brands guidelines are applied.

Training/Motivation:

• Ensure ongoing training of sales teams. Lead and motivate BAs.

Forecast:

• Sales and Stock analysis and optimization with precise forecasts of retail needs.

Reporting:

• Set up monthly sales reports – retail and wholesale - per client/location/categories/refs.

Role - Specific Skills:

• Understanding perfumes and cosmetics is a plus.
• Excellent organization, analytical and interpersonal skills.
• Ability to travel across the region frequently (40%).
• Proven capacity to structure and roll-out multiple business projects in parallel with always a strong attention to detail.
• Language Spoken: English (French a plus).
• Ready to work in a polyvalent, fast-growing, and entrepreneurial environment.

Desired Background and Experience:

• Master’s degree from a reputable business school.
• Min 3 years prior experience as Area Sales Manager.