Arabic Copywriter- Retail and F&B

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Job Description

As a Copywriter, you will be responsible for creating engaging, persuasive, and culturally relevant copy across various platforms. Your work will play a crucial role in shaping the brand voice and enhancing connection with customers in the Arabic-speaking market.

Key Responsibilities

1. Content Creation: Write clear, compelling, and creative copy for various marketing materials, including websites, social media, email campaigns, product descriptions, advertisements, and promotional materials.
2. Brand Voice: Maintain and develop the brand's voice and tone to ensure consistency across all communications.
3. Campaign Development: Collaborate with the marketing team to develop effective campaigns that drive engagement and sales.
4. Localization: Adapt existing English copy to Arabic, ensuring cultural relevance and appropriateness.
5. SEO Optimization: Implement SEO best practices to enhance the visibility of our content in search engines.
6. Proofreading and Editing: Review and edit content to ensure accuracy, clarity, and consistency.
7. Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform copywriting strategies.
8. Collaborative Projects: Work closely with designers, marketers, and product managers to create cohesive and effective marketing materials.

Qualifications

1. Language Skills: Native proficiency in Arabic with excellent writing, editing, and proofreading skills. Proficiency in English is also required.
2. Experience: Minimum of 2-3 years of experience in copywriting, preferably within the retail or fashion industry.
3. Creativity: Strong creative thinking skills and the ability to generate innovative ideas.
4. Attention to Detail: Exceptional attention to detail and commitment to producing high-quality work.
5. Technical Skills: Familiarity with SEO principles and experience using content management systems (CMS) and digital marketing tools.
6. Team Player: Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
7. Cultural Awareness: Deep understanding of the cultural nuances and preferences of Arabic-speaking consumers.

Preferred Qualifications

1. Marketing Knowledge: Understanding of marketing principles and strategies.
2. Graphic Design Skills: Basic knowledge of graphic design tools and principles.
3. E-commerce Experience: Experience working with e-commerce platforms and online retail brands.

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