Acquisition Strategist

Role Purpose
The acquisition strategist is responsible for developing and executing comprehensive strategies to drive customer acquisition and expansion. This role involves analysing market trends, identifying target audiences, and devising innovative campaigns and initiatives to attract and convert customers. The acquisition strategist collaborates cross-functionally to optimize marketing efforts and achieve objectives. The ideal candidate will have prior experience in banking sales origination and lead management systems.

Job Code: JPC-3463
Position: Acquisition Strategist
Location: Abu Dhabi
Position Type: Contract Fixed

Key Metrics

• Strategy development: Create data-driven customer acquisition strategies.
• Market analysis: Research trends, competitive landscape, and customer behavior to identify potential opportunities for growth.
• Target audience identification: Define and redefine customer segments based on demographics and behavioral data.
• Campaign planning: Develop and oversee campaigns to generate leads and drive customer conversions.
• Channel optimization: Allocate budgets effectively across channels.
• Performance tracking: Monitor and analyze KPIs.
• Experimentation: Conduct A/B testing to optimize conversions.
• Budget management: Manage budget for acquisition campaigns.
• Reporting: Provide regular reports on campaign performance, insights, and recommendations to management.
• Analyze sales data and identify opportunities for improvement.
• Monitor and track performance and identify areas for improvement.
• Ensure all assigned leads to the team are attended to by agents immediately.
• Performance reporting and planning for team-level targets.
• Oversee the development and execution of sales campaigns.
• Adhere to compliance and ethical standards.
• Conduct performance reviews and provide feedback.
• Commit to continuous learning and development.

Specialist Skills / Technical Knowledge Required For This Role

• Bachelor's degree in business or a related field.
• Proven experience in marketing and digital advertising.
• 5+ years of experience in the financial services industry in the UAE.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite.
• Understanding of banking sales origination and lead management systems.

Previous Experience

• 5 years of relevant experience in a similar industry.
• Good to have banking system understanding.