Head of Marketing (Fintech/Payments/Banking)

Head of Marketing (Fintech/Payments/Banking)

Head of Marketing (Fintech/Payments/Banking)

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Our client is a global leader in online trading. As part of their expansion, they are looking for Head of Marketing for Singapore. This role defines and executes Singapore marketing strategy to drive growth, based on a thorough understanding of the marketplace, customers, competitors and products.

Responsibilities

• Accountable for full funnel Marketing plans, activity, execution and performance.
• Key member of the Singapore leadership team, develop close and productive relationships with Product, Sales and other functions to drive commercial growth.
• Lead a team of marketing professionals covering Marketing strategy, Brand, Acquisition, Content, CRM, Social and Events.
• Prioritise and execute marketing initiatives focusing on generating new clients, building brand, driving traffic to the website and engaging customers.
• Manage marketing budget efficiently and effectively.
• Understand and develop knowledge of the local customers, products and competitors.
• Drive positive client engagement and conversion.
• Drive culture and performance of Singapore marketing team.

Requirements

• Minimum 10 years of experience in Marketing in Financial Services, Retail Banking, Fintech or Payments industries.
• Robust marketing experience in Singapore
• Possess leadership skills to manage, motivate and coach marketing team in Singapore
• Able to translate consumer insights into actionable marketing initiatives to build the brand
• Highly driven, strategic with a strong drive for results.
• Excellent communication and presentation skills.
• A results-oriented leader and creative problem solver

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Financial Services, Technology, Information and Media, and Information Services

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